The Good Life?



Consumed Research Project

McCrindle partnered with Consumed to prepare the Consumed report in April 2019. The report explores Consumerism in Australia and its implications for society. The purpose of this research is to understand attitudes, beliefs and behaviours towards consumerism and its impacts on individuals and society.


Are Australian’s living the good life?

But here’s the tragic thing, advertisers, multinationals, pop-culture, politics and unwittingly our friends, peers and neighbours have convinced us that the good life is found in the accumulation of stuff and experiences. It’s the vision of the good life given to us by ‘consumerism’. On this measure, if any nation has mastered the good-life, it should be us. Yet the evidence suggests that if this is the good-life than something has gone deeply awry…